Out now!
Out now!
Everyone is urged to share their story today. So is every organisation.
Specifically, every organisation in change, such as an acquisition.
CHANGESTORIES strives to understand better how stories are connected with how we think and feel.
It links doctorate-level research with impulses for practitioners’ storytelling in organisations.
For everybody deserves pleasant emotions in situations of change.
What do readers say about
Mastering M&A Narratives?
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Readers emphasise the shift in perspective: M&A is not treated as a purely technical, strategic or financial-driven process, but as a circular social and narrative process of meaning-making.
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The combination of a systemic perspective, a strong narrative focus, and M&A contexts is perceived as both unusual and highly relevant.
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Rather than offering ready-made tools, Veronika Sweet provides new ways of thinking and observing that support a more nuanced approach to change.
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The absence of simple solutions and linear models stands out. Instead, the book embraces complexity, interdependencies, and open-ended developments.
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Mastering M&A Narratives does not reduce or eliminate uncertainty. It acknowledges and integrates it as a part of change.
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The book highlights middle managers’ position between different expectations and narratives, along with their significant influence on how change is perceived.
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Narratives are not framed merely as communication tools—they are presented as forces that actively shape reality and influence action.
Emotions are not minimised or sidelined but recognised as an integral part of M&A processes.
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The idea that multiple, even conflicting perspectives can coexist without needing resolution is seen as particularly impactful.